Who we are
Semstar Marketing provides Google Ads strategy, campaign management, tracking, feed optimisation and Merchant Center suspension support for ecommerce businesses.
Business details: Semstar Marketing, Netherlands / EU, KVK 95250905. For privacy questions, contact hello@semstar-ads.com.
Information we collect
We may collect information you provide directly, including your name, email address, phone number, company name, website URL, booking details, enquiry details, advertising account context, project information and messages you send.
If you request the example Merchant Center audit, we collect the email address you provide and any optional name or website details. This information is used to provide access to the example, understand interest in the service and respond if your request includes relevant business context. It does not automatically add you to a newsletter or ongoing marketing list.
On both the retailer recovery and agency audit pages, you can separately choose to receive service-related marketing follow-up when requesting the example. This choice is optional and recorded with your request. You can withdraw it by replying to a message or contacting Alex. Without that choice, your download request does not subscribe you to marketing.
When you visit the website, we may also collect technical and usage information such as pages visited, button clicks, referral source, campaign parameters, Google click identifiers such as GCLID, GBRAID or WBRAID, approximate location, browser or device information and cookie choices.
How we use information
- To provide a requested example, answer enquiries and schedule calls.
- To assess whether Semstar can help with an advertising or Merchant Center issue.
- To deliver agreed marketing, advertising, tracking, audit or consulting services.
- To measure website and campaign performance where consent is required and given.
- To improve the website, services, reporting and user experience.
- To maintain business records, comply with legal obligations and protect legitimate business interests.
Advertising, analytics and cookies
The Semstar website uses Google Tag Manager and may use Google Ads, OpenAI Ads measurement and analytics tags for measurement, conversion tracking, attribution, remarketing and campaign performance reporting. These technologies may use cookies, local storage, device information, page activity, referral data and advertising identifiers.
Where required, analytics and advertising cookies are used only after consent. You can accept or reject optional cookies through the cookie banner. You can reopen those choices through the Cookie settings link in the footer.
Google may receive and process personal data through our use of Google products. See Google's Business Data Responsibility page and Google's Privacy Policy.
OpenAI may receive and process advertising measurement data through our use of OpenAI Ads measurement. See OpenAI's Privacy Policy.
We do not intentionally send email addresses, phone numbers or other directly identifying information to Google or OpenAI through page URLs, remarketing tags, conversion tags or advertising data feeds.
Legal basis
Depending on the context, we process personal data to respond to your request, take steps before entering a contract, perform a contract, comply with legal obligations, pursue legitimate business interests or act on consent for optional analytics and advertising cookies.
Service providers
We may share information with trusted providers where needed to operate the website and business. These may include website hosting providers, Google, OpenAI, Calendly, email providers, analytics and advertising platforms, payment providers where relevant and professional advisers. We do not sell personal data.
International transfers
Some providers may process data outside the Netherlands, EEA, UK or Switzerland. Where required, we rely on appropriate safeguards such as contractual protections, data processing terms or other lawful transfer mechanisms.
Data retention
Example-audit download requests that do not become active enquiries are generally kept for up to 24 months. Enquiry and client communication records may be kept for up to 7 years where needed for business, tax, legal or dispute purposes. Analytics and advertising data follow the retention settings of the relevant platforms.
Your rights
Depending on applicable law, you may have the right to request access, correction, deletion, restriction, portability or objection to certain processing. You may also withdraw consent where processing is based on consent.
Contact hello@semstar-ads.com. If you are in the Netherlands or EU, you may also complain to your local data protection authority, including the Dutch Autoriteit Persoonsgegevens.
Security
We use reasonable technical and organisational measures to protect personal data. No website or online service can be guaranteed completely secure, but we take care to handle information responsibly.
Changes to this policy
We may update this policy from time to time. The latest version will be posted on this page with the updated date shown above.