Privacy Policy
Last updated: 21 June 2026
Semstar Marketing is based in the Netherlands / EU. This policy explains how we handle personal information when you visit the Semstar website, contact us, book a call, or use our Google Ads and performance marketing services.
Who we are
Semstar Marketing provides Google Ads strategy, campaign management, tracking, feed optimisation, and performance marketing services for ecommerce brands.
Business details: Semstar Marketing, Netherlands / EU, KVK: 95250905. For privacy questions, contact alexcureton86@gmail.com.
Information we collect
We may collect information you provide directly, including your name, email address, phone number, company name, website URL, booking details, enquiry details, advertising account context, project information, and messages you send to us.
When you visit the website, we may also collect technical and usage information such as pages visited, button clicks, referral source, campaign parameters, Google click identifiers such as GCLID, GBRAID or WBRAID, approximate location, browser/device information, and cookie consent choices.
How we use information
- To respond to enquiries and provide requested information.
- To schedule calls and manage potential client relationships.
- To deliver agreed marketing, advertising, tracking, audit, or consulting services.
- To measure website and campaign performance.
- To improve the website, services, reporting, and user experience.
- To maintain business records, comply with legal obligations, and protect our legitimate business interests.
Google Ads, analytics, and cookies
The Semstar website uses Google Tag Manager and may use Google Ads and analytics tags for measurement, conversion tracking, attribution, remarketing, and campaign performance reporting. These technologies may use cookies, local storage, device information, page activity, referral data, and advertising identifiers.
Where required, analytics and advertising cookies are only used after consent. You can accept or reject optional cookies through the cookie banner. You can also withdraw consent by clearing your browser storage for this website and revisiting the site to see the banner again.
Google may receive and process personal data as a result of our use of Google products. You can learn more from Google's Business Data Responsibility page and Google's Privacy Policy.
We do not intentionally send personally identifiable information, such as email addresses or phone numbers, to Google through page URLs, remarketing tags, conversion tracking tags, or advertising data feeds.
Legal basis
Depending on the context, we process personal data because it is necessary to respond to your request, take steps before entering into a contract, perform a contract, comply with legal obligations, pursue legitimate business interests, or because you have given consent for optional analytics or advertising cookies.
Service providers
We may share information with trusted service providers where needed to operate the website and business. These may include website hosting providers, Google, Calendly, email providers, analytics and advertising platforms, payment providers where relevant, and professional advisers. We do not sell personal data.
International transfers
Some service providers may process data outside the Netherlands, the EEA, the UK, or Switzerland. Where required, we rely on appropriate safeguards such as contractual protections, data processing terms, or other lawful transfer mechanisms.
Data retention
We keep personal data only for as long as reasonably needed for the purposes described above. Enquiry and client communication records are generally kept for up to 7 years where needed for business, tax, legal, or dispute purposes. Website analytics and advertising data may be retained according to the settings of the relevant platforms.
Your rights
Depending on your location and the applicable law, you may have the right to request access, correction, deletion, restriction, portability, or objection to certain processing. You may also withdraw consent where processing is based on consent.
You can contact us at alexcureton86@gmail.com. If you are in the Netherlands or EU, you may also have the right to complain to your local data protection authority, including the Dutch Autoriteit Persoonsgegevens.
Security
We use reasonable technical and organisational measures to protect personal data. No website or online service can be guaranteed to be completely secure, but we take care to handle information responsibly.
Changes to this policy
We may update this policy from time to time. The latest version will be posted on this page with the updated date shown above.