Google Ads management
Ongoing campaign management built around clear priorities, accurate reporting and practical commercial decisions.
Google Ads for ecommerce & lead generation
Google Ads focused on sales and qualified leads.
I help ecommerce and service businesses get more from Google Ads, whether the goal is online sales, enquiries or booked appointments. Strategy and account management are led directly by Alex.
Client feedback
Focused on improving performance, not simply managing campaigns.
“We would definitely recommend working with Alex. He is proactive, data-driven, and genuinely focused on improving performance rather than simply managing campaigns.
For any brand looking for a reliable PPC manager who can help scale paid media efficiently while keeping a close eye on ROI, we would absolutely recommend Alex.”
10+ yearsGoogle Ads experience
Direct with AlexNo rotating account team
Sales & enquiriesGoals matched to your business
UK & EUCross-market experience
What I work on
Campaigns built around your business goals.
For ecommerce, the focus is purchase value and return on ad spend. For lead generation, it is relevant enquiries, cost per lead and what happens after someone gets in touch. Campaign priorities should reflect how your business wins customers.
Shopping & Performance Max
For online stores, product-led campaigns and feed improvements built around what you sell, purchase value and return on spend.
Search & lead generation
Reach people looking for your services, with campaign structure, search-term reviews and landing-page recommendations focused on relevant enquiries.
Tracking & attribution
Checks on purchase, enquiry and call measurement, so campaign decisions reflect business outcomes rather than clicks or form fills alone.
Merchant Center suspension recovery
Suspended for Misrepresentation?
I diagnose the issues across your website, product feed and Merchant Center setup, then help correct them before another Google review is requested.
Urgent policy support, separate from ongoing Google Ads management.
Ecommerce growth case study
More than doubled spend while reported ROAS improved.
Across two equal 153-day periods, Google Ads-attributed conversion value increased by 164% and reported conversions increased by 70%.
The work stayed deliberately practical: a simple feed-only Performance Max campaign, feed optimisation, budget changes and search-term trimming.
Read the full case study£450,260attributed conversion value
10.37xreported ROAS
+70%reported conversions
1 Apr–31 Aug 2026 compared with 30 Oct 2025–31 Mar 2026.
Second ecommerce case study
£73,500 in attributed purchase value during August.
A focused Performance Max and product-feed structure delivered a reported 17.26x ROAS. The case study separates Performance Max from branded Search and avoids claiming a before-and-after result.
- Reported ROAS
- 17.26x
- Performance Max share of value
- 87.7%
AlexFounder & Google Ads specialist
Who runs your account
Google Ads work led directly by Alex.
Semstar is an independent Google Ads practice for businesses that sell online or win customers through enquiries and appointments.
The approach is straightforward: understand the account, improve the inputs and put budget behind what the data supports. You work directly with the person reviewing the numbers and making the changes.
- Direct senior account management
- Clear explanations, without agency theatre
- Decisions grounded in account and commercial data
How it works
A clear route from account review to ongoing improvement.
- 1
Review
I assess campaign structure, tracking, search terms, landing pages and budget allocation, plus product feeds for ecommerce accounts.
- 2
Prioritise
You receive a focused plan showing what should change first and why.
- 3
Manage and improve
I implement, monitor and refine the account as new performance data comes in.
Account review
Find out what I would improve first.
Tell me about your business, whether you want more online sales or better enquiries, and your current Google Ads activity. I’ll review the information and reply personally with the most useful next step.
Prefer email? hello@semstar-ads.com