Google Ads management
Ongoing campaign management built around clear priorities, accurate reporting and practical commercial decisions.
Google Ads for ecommerce brands
Scale Google Ads without losing sight of return.
I help ecommerce brands grow through Shopping, Performance Max and better product feeds. Strategy and account management are led directly by Alex.
10+ yearsGoogle Ads experience
Direct with AlexNo rotating account team
Ecommerce specialistExperience in home furnishings
UK & EUCross-market experience
What I work on
Specialist management for ecommerce accounts.
More traffic is not the objective on its own. I focus on the account inputs that determine whether additional spend can produce dependable commercial value.
Shopping & Performance Max
Simple, controlled campaign structures designed around the products and signals that matter.
Merchant Center & feeds
For active accounts, cleaner titles, attributes and product data to help Google understand what you sell.
Tracking & attribution
Measurement checks that make budget and campaign decisions more dependable.
Merchant Center suspension recovery
Suspended for Misrepresentation?
I diagnose the issues across your website, product feed and Merchant Center setup, then help correct them before another Google review is requested.
Urgent policy support, separate from ongoing Google Ads management.
Ecommerce growth case study
More than doubled spend while reported ROAS improved.
Across two equal 153-day periods, Google Ads-attributed conversion value increased by 164% and reported conversions increased by 70%.
The work stayed deliberately practical: a simple feed-only Performance Max campaign, feed optimisation, budget changes and search-term trimming.
Read the full case study£450,260attributed conversion value
10.37xreported ROAS
+70%reported conversions
1 Apr–31 Aug 2026 compared with 30 Oct 2025–31 Mar 2026.
Second ecommerce case study
£73,500 in attributed purchase value during August.
A focused Performance Max and product-feed structure delivered a reported 17.26x ROAS. The case study separates Performance Max from branded Search and avoids claiming a before-and-after result.
- Reported ROAS
- 17.26x
- Performance Max share of value
- 87.7%
AlexFounder & Google Ads specialist
Who runs your account
Google Ads work led directly by Alex.
Semstar is a specialist Google Ads practice for ecommerce brands, with particular experience in home furnishings.
The approach is straightforward: understand the account, improve the inputs and put budget behind what the data supports. You work directly with the person reviewing the numbers and making the changes.
- Direct senior account management
- Clear explanations, without agency theatre
- Decisions grounded in account and commercial data
Client feedback
Focused on improving performance, not simply managing campaigns.
“We would definitely recommend working with Alex. He is proactive, data-driven, and genuinely focused on improving performance rather than simply managing campaigns.
For any brand looking for a reliable PPC manager who can help scale paid media efficiently while keeping a close eye on ROI, we would absolutely recommend Alex.”
How it works
A clear route from account review to ongoing improvement.
- 1
Review
I assess campaign structure, product feeds, tracking, search terms and budget allocation.
- 2
Prioritise
You receive a focused plan showing what should change first and why.
- 3
Manage and improve
I implement, monitor and refine the account as new performance data comes in.
Account review
Find out what I would improve first.
Share a little context about your store and current Google Ads activity. I’ll review the information and reply personally with the most useful next step.
Prefer email? alexcureton86@gmail.com