Google Ads and Merchant Center

Ecommerce results and recovery work.

Explore Google Ads performance case studies and a Merchant Center recovery case, with practical changes, supporting evidence and clear outcome limits.

Merchant Center · Misrepresentation recovery

Conflicting return terms corrected before a successful review.

An anonymised audit and re-audit of return terms, warranty wording and structured data, followed by Google’s confirmation that the Misrepresentation issue was removed.

Outcome
Misrepresentation removed
Evidence
Google review-completion notice
Read the recovery case study →

Home furnishings · Growth

164% more attributed conversion value.

A comparison of two equal periods, with spend more than doubling while reported ROAS improved.

Attributed conversion value
£450,260
Reported ROAS
10.37x
Read the growth case study →

Ecommerce · Performance Max

£73,500 in attributed purchase value.

An August 2026 snapshot showing the contribution of Performance Max separately from branded Search.

Reported ROAS
17.26x
Performance Max share of value
87.7%
Read the launch case study →

Your account

What could work better in your Google Ads account?

I’ll review your campaigns, feed and tracking, then explain what I would prioritise.

Request an account review →