Specialist support for agencies

White-label Google Merchant Center misrepresentation audit for agencies

Give your client a clear plan when Google suspends their Merchant Center account for misrepresentation.

Semstar reviews the website, business footprint, Merchant Center evidence and product feed, then delivers an agency-branded report with prioritised corrections. You keep the client relationship and handle implementation.

€199 per diagnostic. Report within three business days of payment and complete evidence. One focused check of completed changes included.

Tell Alex what is happening with your client's account. He will follow up personally to discuss the case and whether the €199 diagnostic is the right next step. No payment is taken when you enquire.

A specialist second opinion for your client's suspension

This service is for PPC, Shopping and ecommerce agencies supporting a retailer with a Merchant Center misrepresentation suspension. It can help when Google's explanation is vague, your team needs another opinion, or previous changes have not resolved the suspension.

Each diagnostic covers one business, one website and one Merchant Center account. For multiple accounts, websites or complex international setups, send the details so we can agree scope first.

What we investigate

  • Business identity, contact details and the wider public business footprint.
  • Website policies, purchasing journey and consistency of customer-facing information.
  • Merchant Center business information, relevant settings and suspension evidence supplied by your agency.
  • Product-feed patterns and consistency with representative product pages.
  • Previous review results and changes already attempted.

The diagnostic combines investigation with manual review. Findings distinguish issues we can demonstrate from suspected causes and evidence we still need. Product checks use representative examples and feed patterns rather than inspecting every SKU individually.

A report your agency can deliver

Receive a PDF and editable report carrying your supplied agency name and logo, with no Semstar attribution in the client-facing report.

The report explains the main concerns, ranks the corrections, shows supporting evidence and identifies who needs to act. Your team can share it with the client and their developers under your own brand.

See an example before you enquire

Download our existing redacted Merchant Center audit example to see the evidence log, diagnosis, prioritised correction plan and verification approach.

Enter your email to access the example free of charge. Enquiring about a diagnostic is separate.

This existing sample illustrates the evidence and correction-plan structure used in broader recovery work. The €199 agency package includes diagnosis and one focused check; your agency implements changes and submits any review.

Your details are stored as a download request and used to provide the example. Service-related marketing follow-up is optional and uses the choice above. Privacy policy.

An example of what an investigation can uncover

In a previous retailer case, the Merchant Center address differed from the website, account settings described returns as free while the website said customers might pay, and a sampled feed price differed from the product page.

The recovery work aligned seller details and return terms, refreshed the feed and checked representative prices through the purchase journey. Google's subsequent review completed with the Misrepresentation issue no longer appearing in the account.

This example demonstrates prior diagnosis and remediation experience. The €199 agency audit provides the findings and correction plan; your team implements the changes. Past outcomes do not guarantee approval.

See the existing anonymised recovery examples →

No account login required

Send the store URL, exact suspension message, relevant GMC screenshots, a product-feed export and previous review details. We confirm any missing evidence before the turnaround begins.

Semstar works through your agency. You communicate with the retailer, arrange changes and submit any review request.

Your brand and your client relationship

Semstar works behind your agency's brand and does not contact your client directly. Client-facing reports carry your agency branding. Client details and supplied evidence are used for the work and are not published or reused as case studies without separate permission.

From enquiry to your report

  1. Send an enquiry with your agency details, client store URL, suspension message and what has already been tried.
  2. Alex follows up personally to discuss the situation, confirm whether the diagnostic is suitable and explain the evidence needed. You agree the scope and price before proceeding.
  3. Once you agree to proceed, Alex sends an upfront invoice with bank-transfer instructions. Pay the invoice and provide the required screenshots, feed export and review history. No passwords or account login are required.
  4. Receive your agency-branded PDF and editable report within three business days of confirmed payment and complete evidence. We confirm missing evidence before the delivery clock begins.
  5. Implement the recommendations with your client, then request the included focused check within 30 days.

An enquiry starts a conversation, not an order or an automatic invoice. Work begins only after you agree to proceed, payment is confirmed as received and the required evidence is complete.

One check after the changes

Once your team has implemented the recommendations, send a change log and updated evidence within 30 days of receiving the report. One focused check is included, with a response within two business days of receiving complete evidence.

We identify which original recommendations appear completed, remain incomplete or cannot be verified. You also have one consolidated round of clarification questions within seven days of receiving the report.

Common questions

Does this include making changes?

No. Your agency, client or developers implement the corrections. The diagnostic includes findings, recommended actions and one focused check against those recommendations.

What if Google rejects the account again?

Send the rejection message and a record of the changes. We will tell you whether the unused included check covers the next step or whether further investigation needs a separate quote. Additional investigations and repeated review cycles are not included in the initial price.

Is reinstatement guaranteed?

No. Google decides whether to approve the account. The diagnostic helps your team identify and correct evidenced concerns; it cannot reveal Google's internal assessment or guarantee the next review outcome.

Can we use our own branding?

Yes. Basic agency branding is included, and you can deliver the report to the named client and their implementation team as your own deliverable.

Do you offer volume pricing?

The standard rate is €199 per diagnostic. For repeat cases, we can agree custom pricing based on the scope and working arrangement.

How do we pay?

After discussing the case with Alex and agreeing to proceed, you receive an upfront invoice with bank-transfer instructions. The standard audit is €199 EUR. Your audit begins once payment is confirmed as received and all required evidence is complete.

Discuss your client's suspension

€199 for one business, one website and one Merchant Center account. Includes the manually reviewed report, one clarification round and one focused check of completed changes.

Tell Alex your agency name, work email, client store URL, the issue shown by Google and previous review attempts. He will follow up personally to understand the situation and discuss next steps. You do not need to upload the full evidence pack to start the conversation.

Your details are used to assess your case and arrange the audit. Privacy policy. Alex will follow up personally. No payment is taken and no invoice is issued automatically.

Want to see the output first? Download the example audit free with your email.

A complicated case or repeat work?

Use the same enquiry form and explain the scope or repeat-work arrangement you need. We will confirm case fit, required evidence, price and delivery timing before payment.

Ask about your case →